PR for brands
A senior PR team that already speaks your industry’s language. We plan your PR, write it, pitch it and report on it, so your story reaches the editors, designers, dealers and buyers who matter to your sales. We run B2B and consumer PR side by side, so the trade and homeowners hear the same story, told the way each needs it.
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Established manufacturers and product brands in home design and building products, including kitchen and bath, furniture, plumbing and HVAC, plus lifestyle brands whose customers care about how they live.
You have a marketing team or a busy founder, products worth talking about, and no time to run PR yourself. You don’t need a big agency. You need someone senior who can run with it.
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A clear story for each audience: trade, consumer, A&D and dealers. Key messages, spokespeople and a 12-month PR calendar tied to your launches and trade shows.
Targeted pitching to trade titles, national design and lifestyle media, business press and regional magazines. Relationships, not blast emails.
Launch plans, press kits, press releases, media appointments and follow-up for KBIS, IBS, HNA and other shows.
We position your leaders as the people reporters call, with bylined articles, quotes and trend commentary.
Designers, creators and tastemakers chosen for audience quality and relevance, not follower counts. We find the right fit, handle outreach and agreements, and track the content and results.
Co-marketing partnerships and sponsorships with designers, chefs, retailers, builders and associations that put your products in front of new buyers. Built around clear goals and, where it fits, affiliate or performance terms.
When something goes wrong, from a product recall or supply problem to a leadership change or a complaint that spreads, you need calm, fast counsel. We prepare holding statements and spokesperson guidance ahead of time, and handle media and stakeholder communication when it happens. Available within a retainer or as a separate engagement.
We prepare founders, executives and designers for interviews: clear key messages, practice with realistic questions, and what to expect from TV, podcasts and reporters on the trade-show floor.
Press releases with key takeaways and FAQs, expert content and earned coverage that shape what ChatGPT and Google’s AI answers say about your brand.
Monthly coverage reports that show what ran, where, and what it means for the business, not just impressions.
Also available: corporate communications and media planning and buying.
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Step 1
We talk through your goals, calendar and what’s realistic. No charge, no pitch deck.
Step 2
A right-sized scope with clear deliverables and a monthly fee. Strategy and implementation are spelled out separately.
Step 3
Messaging, media lists and a calendar, then pitching starts.
Step 4
One point of contact, regular check-ins and a monthly report.
Start with a 90-Day PR Plan. We build your plan and run it for 90 days, with a show edition timed to KBIS, IBS and other trade shows.
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“In just a short period of time, Get Ink DIY was able to generate placements to drive awareness of this new product and how it solved real world problems. … Over the course of just a few months, we realized placements in industry magazines and we saw our website traffic increase by over 50%.”
Adam Horwitz, Former CEO, QuickFitting
“For over five years Get Ink DIY was an extension of our marketing team at Speakman. Mirjam led PR for our product launches and brand visibility, helped bring partnerships to life, and built influencer programs that put our products in front of new audiences. She is strategic, creative, and a true pleasure to work with.”
Trisha Hibbs, Marketing Director, Speakman
“Working with Get Ink DIY was a great experience. Mirjam is easy to work with, supported us wherever we needed it, and always came to meetings prepared with thoughtful ideas to amplify our brand. She is a collaborative partner who brings fresh perspectives and proactive recommendations that strengthen and maximize the brand’s visibility.”
Erica Spatz, Director of Marketing – Brand & Channel, Bemis
Brands we’ve worked with
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It depends on the scope: how many launches, shows and audiences. We’ll give you a clear number after a strategy call.
You work with senior people every week, not a junior account team. And we don’t need to learn your industry on your budget.
Yes. A 90-Day PR Plan is a fixed-scope way to start: we build your PR plan and run it for 90 days, including a press release, targeted pitching and a results report. A show edition times the 90 days to a trade show such as KBIS or IBS. We share pricing on a strategy call.
No. We’re as strong in consumer PR as in B2B. Most programs combine trade titles that reach dealers, designers and builders with consumer, design and lifestyle media that reach homeowners, weighted to who buys your products.
It depends on the story and the outlet. Trade and online coverage usually comes faster than national features, and we’ll tell you honestly which is which.
We’ll show you where PR can do the most for it.
