For do-it-yourselfers
Some firms would rather run their own PR and marketing. That’s a smart choice when you have someone to own it. Here’s where to start.
Getting published isn’t a mystery. Editors need fresh projects, useful expertise and stories that fit their readers, on their schedule. With a clear plan and someone on your team who follows through, you can earn coverage on your own.
We share what we’ve learned from more than 25 years of pitching editors, from the brand side at Kohler to independent design firms. Read the articles, listen to the podcast, or get a plan built for your firm.
01
Practical how-tos on pitching editors, regional magazines, project photography and planning a year of marketing.
02
Design and remodeling firm owners talk about what’s working in their marketing and what isn’t, co-hosted by Mirjam Lippuner and Jason Lockhart.
03
A one-time strategy program for owners from Designer Discussions: a short self-paced course, a 90-minute session with Mirjam and Jason, and a written 12-month plan. Every item is marked your team does it, hire a specialist or skip for now. Add a team seat for the person who will carry it out.
Mirjam and Jason also run agencies. The Roadmap is built to be useful whether or not you hire anyone afterward.
Get Quick Ink gives design and remodeling firms five guaranteed placements and a press release over six months.
