Get Ink DIY
Keep it simple. Get results.
Boutique PR for Home, Design & Building Products
Who We Are
Get Ink DIY is a senior-led PR consultancy for home design, building products and lifestyle brands. We work as your fractional PR team, whether you’re launching a new line, repositioning your business or building media relationships.
We run B2B and consumer PR side by side: the trade titles that reach dealers, designers and builders, and the consumer, design and lifestyle media that reach homeowners. You work directly with senior people who already know your category.
OFFERINGS
What We Do
We run B2B and consumer PR programs that build credibility with the trade and visibility with homeowners. Our services include:
Media Relations & Press Coverage
Trade and consumer pitching, expert commentary and placements across digital, print and broadcast.
Brand & Product Promotion
Campaign development and execution to support launches and refreshes.
Corporate Communications
Internal messaging, executive visibility, and company narrative development.
Crisis & Issue Management
Communications planning, response development, and media training.
Additional Services
Influencer & Brand Partnerships
Designer, creator and influencer programs, sponsorships and co-marketing, chosen for audience fit, not follower counts.
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Thought Leadership &
Bylined Content
Editorial strategy, ghostwriting, and placement in key industry publications.
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DIY PR
Prefer to do it yourself? Learn how the pros pitch and plan, on our blog and through Designer Discussions.
Clients Featured In
Meet the Team
Mirjam Lippuner
Founder & Principal
With more than 25 years of communications experience, Mirjam brings a strategic and creative edge to every client engagement. She began her career in Europe before moving into corporate PR at Kohler Co., where she led communications for top-tier luxury brands including Kohler, Kallista, Robern, Sterling and Ann Sacks. Since 2017, she has run her own consultancy, delivering tailored PR solutions for brands across home design, building products and lifestyle.
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Nikki Jain, Senior Account Executive
Nikki is a strategic publicist who places home design, building products and lifestyle brands in top-tier publications, national television and digital media. She leads day-to-day media relations for Get Ink DIY clients, from trade and consumer pitching to expert commentary, speaking and podcast opportunities, turning expertise into recognized thought leadership.
Why Work With Us
At Get Ink DIY, you get more than a press release. You get a senior team with deep industry knowledge, international experience and strong media relationships across home design and building products.
Industry Expertise
Mirjam spent nearly 15 years running kitchen and bath PR at Kohler Co. We know the products, the trade shows, the editors and the sales channels.
A Senior Team
Mirjam leads strategy and Nikki leads media relations. No hand-offs to junior staff.
B2B and Consumer PR
We reach the dealers, designers and builders who specify and sell your products, and the homeowners who buy them.
Our Clients
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