About us
Get Ink DIY is a senior-led PR consultancy for home design, remodeling and building products brands, from kitchen and bath to plumbing and HVAC, and for lifestyle brands whose buyers overlap with ours. We work as your fractional PR team: strategy, writing, media relations and reporting, without the overhead of a traditional agency.
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Most agencies that pitch home design and building products brands have to learn the category first.
Clients pay for that learning curve, and the plans that come out of it often look good on paper and stall in execution. Get Ink DIY was founded in 2020 to offer the opposite: people who already know the products, the editors, the trade shows and the sales channels, and who do the work themselves.
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We tell you what will get covered and what won’t.
We know the difference between a trade story and a consumer story.
Editors notice. So do buyers.
A good plan only matters if it runs every month.
You pay for senior judgment, not layers.
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Founder and Principal
Mirjam Lippuner has more than 25 years of communications experience that began in Europe and continued in the United States. She spent nearly 15 years at Kohler Co. as PR Manager, Kitchen and Bath, leading PR for Kohler, Kallista, Ann Sacks and Robern.
Since 2017 she has advised brands including Bemis, Speakman, Schüller, Summerset Grills, Vollrath, Pentair and LP as a fractional PR officer, and founded Get Ink DIY in 2020. She is also a partner in Designer Discussions, an educational platform and podcast on marketing for design and remodeling businesses.
Senior Account Executive
Nikki Jain is a publicist who places home design and building products brands in national TV, top-tier publications and digital media. She leads day-to-day media relations and reporting for Get Ink DIY clients.
Project Coordinator
Aliyya keeps Get Ink DIY’s client work moving. She manages project timelines and task tracking, coordinates press materials and approvals, and supports the team’s media opportunities and outreach. She helps make sure client deadlines are met and nothing falls through the cracks.
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“I have worked with Mirjam since our days together at Kohler, where she was instrumental in helping me launch over 20 new products over 3 years and grow revenue by 50%. I have since had the need to hire a PR agency twice, and both times I looked to Get Ink DIY to solve a problem. Most recently, at QuickFitting, we introduced a new product that solved a real problem for plumbers. In just a short period of time, Get Ink DIY was able to generate placements to drive awareness of this new product and how it solved real world problems. Mirjam was great at listening to and understanding our challenges and proposed cost-effective options for generating the publicity that we needed. Over the course of just a few months, we realized placements in industry magazines and we saw our website traffic increase by over 50%. With Mirjam’s approach to partnership, we were able to significantly increase our sales, which ultimately led to a successful acquisition of our business.”
Adam Horwitz, Former CEO, QuickFitting
“Working with Get Ink DIY has been a game-changer for ShowerClear. As a growing brand, having someone who understands our vision, believes in our product, and knows how to get our story in front of the right people has been invaluable. The dedication, creativity, and personal attention have made Get Ink DIY feel like an extension of our own team, and I couldn’t recommend them more!”
Lesli Sunshine, CEO, ShowerClear
“For over five years Get Ink DIY was an extension of our marketing team at Speakman. Mirjam led PR for our product launches and brand visibility, helped bring partnerships to life, and built influencer programs that put our products in front of new audiences. She is strategic, creative, and a true pleasure to work with.”
Trisha Hibbs, Marketing Director, Speakman
Brands we’ve worked with
If you’re a home design or building products brand, let’s talk.
