Your Showroom Opening Is a PR Moment. Most Brands Waste It.
Showroom openings slip, editors rarely attend, and the ad reps will. Here’s how to turn yours into real coverage anyway.
Author: Mirjam Lippuner
Mirjam Lippuner is the founder of Get Ink DIY, a boutique PR consultancy for home, design, kitchen and bath, and building-product brands, and co-host of the Designer Discussions podcast. She spent 14 years in PR at Kohler Co. and has more than 25 years of communications experience. She writes about earning meaningful coverage, getting found in AI search, and how designers and remodelers can get their projects in front of editors.