Get Ink DIY
Keep it simple. Get results.
Boutique PR for Home, Design & Building Products
Who We Are
Get Ink DIY is a boutique public relations and communications consultancy specializing in the home, design, and building products sectors. We operate as fractional PR officers, offering custom-fit solutions that align with your brand’s needs and growth stage—whether you’re launching a new line, repositioning your business, or building media relationships.
We combine big-agency experience with hands-on flexibility, giving brands the access, support, and strategy they need to grow their presence in both trade and consumer media.
OFFERINGS
What We Do
We partner with companies to elevate their brand visibility through smart and scalable PR strategies. Our services include:
Media Relations & Press Coverage
Press pitching, media placement, and storytelling across digital, print, and broadcast.
Brand & Product Promotion
Campaign development and execution to support launches and refreshes.
Corporate Communications
Internal messaging, executive visibility, and company narrative development.
Crisis & Issue Management
Communications planning, response development, and media training.
Additional Services
Sponsorship &
Brand partnerships
Press pitching, media placement, and storytelling across digital, print, and broadcast.
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Thought Leadership &
Bylined Content
Editorial strategy, ghostwriting, and placement in key industry publications.
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DIY PR Coaching &
Hybrid Models
Support for businesses that want to handle PR in-house—with expert guidance.
Meet the Team
Mirjam Lippuner
Founder & Principal
With over 25 years communications experience, Mirjam brings a strategic and creative edge to every client engagement. She began her career in Europe before moving into corporate PR at Kohler Co., where she led communications for top-tier luxury brands including Kohler, Kallista, Robern, Sterling and Ann Sacks. Since 2017, she has run her own consultancy, delivering tailored PR solutions for brands across the home and building products industry.
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Vicki Hafenstein –
Communications Strategist
& Senior Consultant
Vicki is a seasoned communications professional with nearly 20 years of experience spanning public relations, brand messaging, corporate communications, and executive visibility. Her career includes a significant tenure at Kohler Co., where she managed global communications strategies, B2B and B2C product and campaign launches, major partnerships with world renowned artists and designers, executive speechwriting, event planning, and talent management.
Why Work With Us
At Get Ink DIY, you get more than just a press release—you get a trusted partner with deep industry knowledge, international experience, and strong relationships throughout the kitchen and bath (K&B) space.
Industry Expertise
We understand the market because we've lived it—from luxury plumbing to product launches, from trade show floors to feature stories in top-tier publications.
Custom Solutions
Whether you're a global brand or an independent design/build business, we'll help you clarify your message, amplify your voice, and get the ink you deserve.
Proven Results
Our experience with leading brands like Kohler means we know how to deliver media coverage that matters.
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